Samsonite, EVOA-Z
Found
I recently collaborated with Found Studio for premium luggage manufacturer Samsonite showcasing the minimalist design of their EVOA-Z suitcase as a piece of art. The setting evokes the ambience of a museum, highlighting the product’s elegant features and exquisite material finishes.
We created a setting reminiscent of an art gallery to complement EVOA-Z’s sophisticated design. Classic but contemporary, the environment and props were designed to resemble the product’s fusion of premium quality, innovation and timeless design.
My role in the project was look development and environment design. The minimalistic museum environment allowed us to reflect the suitcase’s classical design within the architecture while incorporating a contemporary twist. The use of mirrors, abstract reflections and portals represents the product’s multidimensional aspect.
