![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/a212536f-699b-4822-829b-3e58d2d847be_rw_1920.jpg?h=98776be8bd088c41e9c6697495c3ca1c)
To support the launch of their new RLX CLARUS Polo shirt, Ralph Lauren approached us to create a suite of CGI shots to demonstrate qualities of their new sustainable textile innovation. The CLARUS cotton fabric from Natural Fibre Welding Inc, seamlessly using a mix of virgin and recycled cotton to create a high performance fabric using a hugely reduced volume of water in production.
DEVELOPMENT
![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/d746301a-b899-49f6-8816-03bd219a8716_rw_1920.jpg?h=e695ebe40710cdae5d3dc0000fb5f100)
![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/e5248927-80ef-4070-be4e-0139716784cf_rw_1920.jpg?h=b3617128f878fc772a79b36ce311fc97)
![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/91208d23-8603-43b1-bd58-1d8a10082bd9_rw_1920.png?h=ced3a06f2620aa7a62af284adf4cc126)
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![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/d8028639-284d-424b-af17-b96495327e36_rw_1200.gif?h=2e28368e60312d705a131666c872cd7e)
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![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/0bfc9a1b-80ac-452b-a679-cd63ef9613dc_rw_1200.gif?h=852201e65ed90de04fe4ed1b815a94e0)
![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/e94dc102-4af0-4edb-b798-d70332645beb_rw_1200.gif?h=5bdd8f88fa71a868fcf48f0575b76455)
![](https://cdn.myportfolio.com/720978ca-caeb-480c-b43f-e8c2054a1d72/b45a1319-444d-45ad-a6f7-22c43281fe9d_rw_1200.gif?h=381aa565e752e3f8700d7d9e8118e438)
CREDITS
Client - Ralph Lauren
Production - Bolder Creative
CGI & Post Production - Bolder Creative
Creative Direction - David Farquharson
Motion Design - Arran Bish, Callum Round
Houdini - Ryno Eksteen