Working directly once again with the Ralph Lauren’s Innovation Team in New York, the ask was to create a graceful, bright, clean and crisp animated sequence to represent their new, revolutionary dyeing platform. 
We employed a series of cloth and liquid simulations, detailed renders and striking motion direction to communicate an abstracted view of the beautiful process.​​​​​​​ ​​​​​​​
Creative Direction: David Farquharson
Motion Design: Luca Viola, Nacho Miró, Arran Bish, Jonty Whiter
Producer: Sophia Lengui
RESEARCH & DEVELOPMENT