ZEISS
Builders Club
I was invited to help Builders Club on a project for ZEISS, creating dreamy visuals to reflect how these lenses are perfectly clear and thin. We did a lot experimentation to ensure we had an accurate representation of how light and colour is reflected and refracted within the lenses. This campaign went live across ZEISS's website, social channels as well as Out-of-Home with this page being a mixture of our final delivery assets and R&D.