7UP
Buck
Earlier in the year it was a privilege to be part of the incredibly talented Buck New York team working on some refreshing zesty CG visuals for a bunch of 7up spots. I was involved with some of the 3D animation and lighting work.
Maintaining the iconic 7UP green to stay true to the brand, weaving in fun, zesty elements throughout still and motion assets to add vibrance to the new identity. We amplified the idea of “UPliftment” through fluid upward camera movements and transformative CG visuals set against a warm, sunlit sky.
