7UP
Buck
Earlier in the year it was a privilege to be part of the incredibly talented Buck New York team working on some refreshing zesty CG visuals for a bunch of 7up spots. I was involved with some of the 3D animation and lighting work.
Maintaining the iconic 7UP green to stay true to the brand, weaving in fun, zesty elements throughout still and motion assets to add vibrance to the new identity. We amplified the idea of “UPliftment” through fluid upward camera movements and transformative CG visuals set against a warm, sunlit sky.
Executive Creative Director: Ben Langsfeld, Enrique Mosqueda
Executive Producer: Kim Stephens
Group Creative Director: Camille Chu, Dan Marsh
Associate Creative Director: Cecilia Chang Lee
Associate Producer: Chloe Soares
Senior Producer: Monica Lynn
Producer: Adam Hughes, Jack Williams
Head of 3D / 3D Supervisor: Bill Dorais, Chris Phillips
Art Director: Stephen Bader, Hyung Soon Joo
Production Coordinator: Jennifer Blackwell
Lead 3D Artist: Hogan Williams
3D Design: Cesar Barbosa, Daniel Whitaker, Hernan Lindenbaum, Johana Kroft, Josefina Llano, Ryan Musselman, Wing Sze Lee, Ylli Orana, Will Burkart
3D Animation: Anthony Enos, Anton Tokar, Arran Bish, Auron Luxe, Chris Ribar, Dan Darling, Duncan DeMichiel, Jacky Jackson, Jesseter Wang, Kevin Weber, Marc Steinberg, Marcio Flausino, Matt Siegel, Michael Russo, Terence Ginja-Martinho, Will Burkart
2D Lead: Vero Gomez
2D Animation: Wooyoung Kim
Head of Post Production: Jose Fuentes
Editor: Peter Brandi, Randy Rubin, Talia Mazzarella
Assistant Editor: Oliver Lin
Colorist: Michael Dwass
Sound Design: Sounds Like These
Design: Daniel Stuhlpfarrer, Danilo Rodrigues
Storyboard Artist: Thea Glad, William Rosado
Finishing Artist: Michael Dwass, Sam Smith
Strategy Lead: Surabhi Rathi
Brand Strategist: Jeremy McDonald, Steph Millar
Head of Copy: Dave Evans
Copywriter: Shana Billingsley