To support the launch of their new RLX CLARUS Polo shirt, Ralph Lauren approached us to create a suite of CGI shots to demonstrate qualities of their new sustainable textile innovation. The CLARUS cotton fabric from Natural Fibre Welding Inc, seamlessly using a mix of virgin and recycled cotton to create a high performance fabric using a hugely reduced volume of water in production.
DEVELOPMENT
CREDITS
Client - Ralph Lauren
Production - Bolder Creative
CGI & Post Production - Bolder Creative
Creative Direction - David Farquharson
Motion Design - Arran Bish, Callum Round
Houdini - Ryno Eksteen